primhe believes that all Primary Care Professionals (PCPs) need essential core skills to deal with people in distress, with, or without, a diagnosis of a mental illness. People with "mental health problems" account for nearly 30% of primary care workload and 90% of such people are "dealt with" in primary care settings.
The primhe site was designed and developed on behalf of John Wiley & Sons. The concept was based around a primhe corporate brochure which involved the "castle in the sky". A concept was scribbled out and within a short period the design was produced. This went down well and development quickly followed.
The live version of the site isn't handled by circa82 and has since been modified.