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Headquartered in San Francisco, with regional offices and operations centers in London, Boise, Washington, D.C., and the New York metro area, MarkMonitor is the global leader in enterprise brand protection. More than half the Fortune 100 depend on MarkMonitor to help safeguard their brands online.

MarkMonitor required a short video presentation that would be used during one of their conferences. The presentation was required to be pretty simple in both stylistic and content terms, due to the fact that it was going to be used in the background (when delegates were arriving).

The first task was to create a concept screen. From this a rough storyboard was produced to help show how the styling would be incorporated throughout the entire video. After a rewrite of the video content, the framework was produced so that new video clips could be added/removed/replaced when required. A low resolution video was produced, and after a few changes were made the high resolution version followed suit.

Stock video was used that met MarkMonitor's budget and
stylistic needs.